Online Read Ebook Content Strategy for the Web by Kristina Halvorson, Melissa Rach

Content Strategy for the Web. Kristina Halvorson, Melissa Rach

Content-Strategy-for-the-Web.pdf
ISBN: 9780321808301 | 240 pages | 6 Mb

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780321808301
• Publisher: New Riders

Download Content Strategy for the Web

Kindle ebook collection torrent download Content Strategy for the Web by Kristina Halvorson, Melissa Rach (English literature) 9780321808301 ePub CHM DJVU

Overview

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

More eBooks:
[Pdf/ePub] Droit du commerce international - 7e éd. by Hugues Kenfack download ebook
Read online: German Heavy Cruisers vs Royal Navy Heavy Cruisers: 1939-42 by
Decolonial Ecology: Thinking from the Caribbean World by on Ipad
DOWNLOAD [PDF] {EPUB} Les mystères de Larispem Tome 1
Read online: New Pets on the Block (Minecraft Stonesword Saga #3) by Nick Eliopulos
PDF EPUB Download The Scientist and the Spy: A True Story of China, the FBI, and Industrial Espionage by Mara Hvistendahl Full Book
[Kindle] Python et Raspberry Pi, Maîtrisez et développez une application de télémétrie avec Flask - Coffret en 2 volumes : Python et Raspberry Pi. Apprenez à développer sur votre nano-ordinateur ; Python, Raspberry Pi et Flask download
[PDF EPUB] Download Skip by Molly Mendoza Full Book
DOWNLOAD [PDF] {EPUB} Petit dictionnaire en langue des Oiseaux - Prénoms, Pathologies et Quelques Autres
[PDF/Kindle] Les secrets de l'alimentation anti-inflammatoire by Catherine Serfaty-Lacrosnière